Learn how to use Sendspark to transform beta users into customer champions.
Congratulations! You have found early customers who are willing to try out your product. You know that there are still some holes in your customer experience. You’ve built an awesome MVP. But you haven’t optimized your marketing funnel. You might not even have a billing portal yet, let alone polished automated email and in-app messages. But this is a strength, not a weakness! This gives you the opportunity to provide a truly personalized customer experience. Something your larger, more established competitors cannot afford to do.
As the co-founder and CEO of Sendspark, I’ve worked with hundreds of founders who use our platform to create personalized videos that transform skeptical beta users into customer champions. In this article, I’ll share the best tips and tricks I’ve learned from our community on how to bridge gaps and drive customer success.
When new users sign up, use Sendspark to record personalized welcome videos showing them how to get started.
This has several benefits:
Now, at some point this will stop being scalable. You’ll have more new users than minutes in the day to record videos! And at that point, instead of recording personalized videos, you’ll want to create a few core videos and embed them into your in-app messages, email automation, and/or help articles. But I would still recommend starting with personalized videos, because that will help you really nail the messaging. Each video should be a little better than the one before it. Only when you find yourself repeating yourself should you create the evergreen video for automation.
Here’s how I would suggest crafting your video:
Okay, now let’s say they are up and running with your product. Great! But… Is there anything they could be doing differently to get better results from your product? If yes, then make them a video to show them tips and tricks that will help them get more out of your product. Maybe they don’t have things set up properly. Or they’re missing out on a new feature. Or they just need some ideas to spark usage. Record a video showing EXACTLY how they can do better!
This has several advantages:
Make sure these videos are focused on their success and their potential outcome. You don’t need to show every feature… Just the key action items needed to achieve pilot success!
Of course, pilots are not just for your customers to see value in your product. They’re also for you to learn how to iterate and improve your service. And the best insights come from customer feedback.
Sendspark makes it easy to request video feedback from customers. You just send them a link, and they can record a video. They can record as many takes as they’d like, and when they’re happy with their video, they can click “submit” to have it automatically uploaded to you.
There are several use cases for you here:
At the early stages, nothing is standardized yet. Your product is still being developed. Your target customer might not be defined yet. And you’re still gathering the key insight on what “success” means. And that’s fine! As a founder of a startup, you’re building the plane as you fly it. Embrace your stage, and go above and beyond to personalize the experience for your pilot customers. This is a critical advantage you have over your competitors. You’re lean, you’re nimble, and you can move fast to create tailored video experiences! Enjoy the process, and let Sendspark be your partner in creating personalized videos for customers. Sign up here for free.